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Ask This Before Building a Contract Automation Demo 🔥
Before you pitch contract automation, ask one question:
“Do you know which contracts renew in the next 90 days?”
If the answer is “let me check,” you may have found a real problem.
Most companies do not have a contract problem because nobody has contracts.
They have a contract problem because the important details are buried.
Renewal date.
Notice period.
Price increase.
Owner.
Vendor name.
Cancellation window.
Those details sit inside PDFs, email threads, and shared folders until someone needs them urgently.
So do not pitch this as:
“I can automate contract management.”
That sounds too big.
Pitch the first useful slice:
“I help teams build a simple renewal tracker from their existing contracts.”
That is easier to understand.
A good demo only needs 3 sample contracts.
Show the before:
Three agreements sitting in a folder.
Show the after:
One table with renewal dates, notice windows, vendor names, owners, and reminder status.
No legal advice.
No clause interpretation.
Just the information the team already needs but does not want to search for manually.
The best prospects are usually in operations, procurement, finance, office management, or legal ops.
A simple conversation starter:
“Quick question — do you track vendor renewal dates manually, or is there already a system for that?”
If they say spreadsheet, ask who updates it.
If they say calendar, ask how dates get added.
If they say “we check when needed,” that is where the pain lives.
Contract automation becomes attractive when it prevents expensive surprises.
Do not sell the tool.
Sell the missed-deadline problem.
What deadline-heavy document would be painful for a company to forget?
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Ask This Before Building a Contract Automation Demo 🔥
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