How ChatGPT decides what to recommend · The AI-Driven Business Summit

How ChatGPT decides what to recommend

Customers are shopping directly on ChatGPT now. And unlike Google ads or Instagram ads, you literally cannot buy your way to the top of AI search results.

The brands/products/coaches that get recommended? They're the ones with credibility signals—press coverage, reviews, earned media.

⚠️ 70% of AI shopping recommendations are influenced by third-party articles. That means when someone asks ChatGPT to recommend a skincare routine or the best PR Coach for small businesses (Which ai currently has me recommended as #1), it's pulling from magazine features, not paid ads.

For the first time in business history, it's NOT about who can afford the biggest ad budget or knows the right influencers. AI doesn't care if you went to the right schools or can afford a $10K/month PR agency.

Happy to share resources with anyone interested in dominating AI in the next 3-6 months before the first mover advantage expires!

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