From Overspending to 4x Results in Just 14 Days

I came into this thinking I already “knew” Google Ads, turns out, I was just paying way too much for strategies that weren’t working. After making a few key adjustments in two weeks:

Cut ad spend by 50%
Increased leads and conversions by 400%
Built campaigns that are lean, profitable, and fully scalable

The biggest shift wasn’t just the numbers; it was finally understanding why the campaigns worked, which gives me confidence to apply this across all my businesses.

I’d love to hear, what’s been the most valuable shift you’ve made in your ads or AI-driven marketing lately?

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