You're solving problems that don't cost anyone money.

Most AI builders are solving problems that don't cost anyone money.

That's why nobody pays.

You'll build a tool that saves someone 15 minutes per day. You'll charge $50/month. They'll say "interesting" and never buy.

Why?

Because 15 minutes isn't expensive enough to fix.

Here's the filter: if the problem you're solving doesn't cost someone at least $10,000 per year in time, money, or lost revenue, it's not a business problem. It's an inconvenience.

Inconveniences get upvotes. Business problems get budget.

Cold email works because it targets business problems. You're not selling convenience. You're selling pipeline. And pipeline is measured in dollars, not minutes.

1,000 emails → 20 conversations → 4 closed deals → $40k in revenue.

That's not solving an inconvenience. That's delivering a business outcome.

Most technical people fail because they optimize for cleverness instead of cost.

They build something impressive that saves someone a little bit of time. Then they're confused why nobody opens their wallet.

If you want someone to pay you, solve a problem that's already costing them real money.

Otherwise you're just building a cool demo.

If this hit you like a ton of bricks, why?

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