Most people wait.
Wait to define their niche.
Wait to finalize their offer.
Wait to get perfect messaging.
And then wonder why they’re stuck.
Here’s what I did instead.
Yesterday, I started outreach without a finalized offer.
Sent 100+ DMs across Facebook, LinkedIn, Twitter, and Instagram.
I didn’t have the perfect script.
I didn’t have a tested service.
I didn’t even have a builder on standby…
But I showed up anyway.
And because I showed up, today:
I had a great discovery call with a technical partner
He’s already working on a test automation build for social media content posting
I now have multiple interested prospects engaging in DMs
And most importantly — I’ve built momentum
Lesson?
Execution creates clarity. Not the other way around.
If you’re stuck in overthinking, planning, structuring — zoom out.
You don’t need a finished agency model to start conversations.
You don’t need 10 systems ready before you pitch your first client.
You don’t even need confidence — just commitment.
Here’s what helped me:
1. Define the identity: I’m building AI systems for creators & coaches.
2. Use casual outreach: My DMs don’t “pitch.” They connect.
3. Let builders co-create: You don’t need to build alone. Find hungry collaborators.
4. Stay detached: It’s not about the “perfect first client.” It’s about volume.
So if you’re reading this and still waiting on clarity?
Forget clarity.
Choose courage.
And start today.
#ExecutionOverExcuses #BuildInPublic #AIautomation #B2BAgency #ZeroToOne #MomentumIsKing