2h • General Discussion 💬
The Gap Between Clicks and Customers
Clicks feel good. Dashboards look busy. Metrics rise.
But clicks don’t pay bills. Likes don’t book calls. Traffic doesn’t equal revenue.
Here’s the truth most businesses miss:
The problem isn’t the ads. It’s what happens after the click.
Common leaks in the system:
Slow responses
Confusing next steps
Weak follow-up
Offers that don’t convert
Example:
Two campaigns run with the same budget.
Campaign A: Leads answered in 10 minutes, qualified fast, next step clear → customers.
Campaign B: Leads answered after 2 days, follow-up inconsistent, unclear next step → clicks, but no conversions.
Same traffic. Same spend. Different results.
Simple takeaway:
Clicks are attention. Customers are decisions. The bridge between the two is speed, clarity, and follow-up.
Question for you:
Where in your funnel are clicks turning into… nothing?
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The Gap Between Clicks and Customers
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