The biggest SEO mistake I see? Chasing traffic instead of intent
Many businesses proudly say:
> “Our traffic is growing.”
But when you ask:
Are leads increasing?
Is sales happier?
Is revenue moving?
The answer is often… no.
Here’s what usually goes wrong:
Keywords are chosen based on volume, not buying intent
Content is written to rank, not to convert
Blogs exist, but landing pages don’t
SEO is disconnected from the sales funnel
Ranking for the wrong keyword is still failure.
In competitive markets, SEO works only when:
Content matches where the buyer is in their journey
Pages are built to answer commercial questions
SEO supports revenue — not just visibility
Traffic is easy to inflate.
Intent is harder — and far more valuable.
That’s the difference between SEO that looks good in reports
and SEO that actually drives business g
rowth.
💬 Comment “INTENT” if you want to see how I map keywords to revenue.
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The biggest SEO mistake I see? Chasing traffic instead of intent
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