Most people treat making money like an art problem.
It’s not.
It’s math.
If your outreach volume is low, your revenue ceiling is low. Simple as that.
Send 10 messages a week and even perfect conversion won’t save you. You’ll get a few meetings a month at best. That’s not a business.
Now run the same logic at scale.
1,000 emails per week.
A tiny reply rate still produces conversations.
A fraction of those become meetings.
A fraction of those become clients.
Nothing fancy. Just throughput.
This is why outbound works. Not because the message is genius, but because the system moves enough volume.
AI removes the friction. What used to take a team now takes a workflow.
Still, most technical people don’t do it.
They’d rather build something new than run something proven.
One option might work in 18 months.
The other works as soon as you hit send.