4h • General Discussion 💬
I showed clear ROI. On the way to close.
An automation agency was stuck at $5K/mo.
I showed them a clean path to an extra $20K/month in pipeline.
They tried everything — ads, cold calling, more volume, more templates.
Pipeline didn’t move an inch.
They were blasting 200+ emails/week.
Generic. Forgettable.
Messages that could’ve gone to anyone.
Result?
0.9% reply rate.
Maybe 1 SQL/month on a “good” month.
And they wondered why outbound “doesn’t work anymore.”
So I rebuilt the entire thing from scratch (I was using for myself).
I built a Python-based outbound engine that:
Pulls the prospect’s latest posts (real-time intent)
Extracts the pain they’re literally talking about online
Crafts ROI-driven pitches (“Cut CAC 25%… improve LTV:CAC to 3x…”)
Sends personalized outreach at scale without slowing down
Here’s what changed:
Before →
200 emails/week
1% reply
1 SQL
After →
150 emails/week
6% reply
8 SQLs
Same effort.
6× more pipeline.
Let’s do the math:
8 SQLs × $2,500 ACV
= $20,000 added pipeline
Close rate didn’t change → more revenue, automatically.
Why the jump?
Because we fixed the only 3 levers that actually matter:
Target. Copy. Offer.
Everything else is noise.
Here’s the real principle:
Relevance scales replies.
Generic outreach → 1%
Signal-targeted outreach → 8%
This is literally the difference between:
Empty calendar
vs
Consistent weekly calls
Most agencies can’t break their revenue plateau because:
Their ICP is “anyone who might need us”
Their message fits 1,000 companies
Prospects delete it in 3 seconds
Your real competition isn’t other agencies.
It’s the delete key.
If your agency is stuck:
It’s not your service.
It’s not your pricing.
It’s not the market.
It’s your outbound strategy.
Fix outbound → everything compounds.
(P.S. Currently talking to them to fix their offers. Wish me luck)
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4 comments
I showed clear ROI. On the way to close.
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