Email Campaigns Around AI Education - Top Performers?
Pitching an attraction offer to design AI enablement resources dedicated to a company (it's just running a Canva + scraping workflow and sharing the results)
I've thought about narrowing this for sales directors. Goal is to educate them on AI-use and offer free resources that they'd need. Talk CRM hygiene/automations, speed-to-lead, automated reporting, etc.
Similar to what you'd see on LinkedIn but minus the marketing flourish
That's the copy, I'd brand it so it seems like I made it just for them. I've flirted with doing this for other verticals but feedback loops (from conversations) suggest friction. Nobody reads this stuff for more than 5 seconds. I know these directors will skim (or ctrl+f) to just find what they're looking for.
I'm just trying to plant seeds for trust, surface area. If I hit something relevant, then they'd bite.
That's the pulse I'm trying to get to.
Figured best approach is industry-layer personalization, but I feel like it's easy to context-bloat with articles and company pages. Real pain points usually come up in conversation, but I gotta get there first. This feels like I'm just skating to where the puck might be, fingers crossed.
I also am not positive on where to find top performing email campaigns that do this well, so I could be shooting in the dark
Going to run a LinkedIn campaign alongside it, so the volume is privy to however many connections LinkedIn will let me do week by week. Quality > quantity until I see it working, then I'll ramp up on how many I reach out to.
Goal is to get responses and engagement, not immediate conversion. CTA is 15 minute chat with me, where I actually pitch them on paid engagements etc.
I'm also prototyping a funnel on my site that has a similar function (excite --> educate --> short prong qualification into offer scaffold --> book a chat)
I've got the domains, inboxes, everything all warmed up and ready to go. Ideating on doing this right, roast me if I'm overthinking on differentiation
TL;DR
  1. How do you approach finding top performing email campaigns?
  2. How deep is your industry-based personalization?
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5 comments
Jonathan McLemore
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Email Campaigns Around AI Education - Top Performers?
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