Home Improvement Agency Warning 🕳️

To those who run a home improvement agency, I just wanted to give you personal advice based on my experience after scaling a home improvement agency to 6 figures a year and SHUTTING IT ALL DOWN.

This post is not meant to scare you or to demoralise you. Instead, it serves as a wake up call to aspiring entrepreneurs. I believe in you guys, but do not fall into the same traps I did and many others still do.

Please look at your agency model and think for yourself "Does this really make my clients money?". Do not outsource your thinking EVER. 🤕

You have to understand that home improvement as an industry is split up into many sub-niches. Within those sub-niches contains a different customer acquisition process.

Popular Example:

Remodeling: Consult --> Agreement & Deposit --> Architecture, ID and FF&E --> Pulling Permits --> Pre-fabrication --> Installation and Building Up --> Demo (optional) --> etc etc etc.

Realistically, do you know the acquisition process well enough to build out a marketing strategy for these guys?

The real answer: Probably not.

You definitely hear this from your customers "We get most of our business through referrals and word-of-mouth"

Because that's how the acquisition process usually starts, a recommendation.

Do you really think someone is gonna make a $100k home decision based on a FB or Google ad they saw if they had gotten a recommendation from a friend or family member?

Does this mean it's impossible to get results? No.

It means that you are relying on luck. As entrepreneurs, we need everything to be in our control.

We are dictators of our own business.

Question: "Have you seen any home improvement agency succeed, ever?"

Yes, 2 agencies I've seen succeeded out of hundreds of thousands. They had spent over $200k each building out their marketing systems and had a minimum of 7-10 years working as a home improvement business PERSONALLY.

Niche-hopping is not a good thing - I agree. No doubt.

But why are you in a niche that you genuinely aren't confident in?

Cause' it's high-ticket? Don't shoot yourself in the foot.

Sales can be learnt in 15-18 months with real hard work, thousands of cold calls, hundreds of sales calls. I don't think you all lack that.

The problem is, you may not have a good product.

This is a harsh reality check.

For those that find this blasphemous, please type some hate comments.

For those that find this sensible, please use your brain. Feel free to PM. Your business, your choice.

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