Mar 9 • CONNECTION CORNER
EMPASIZE THE FREE MEMBERSHIP!
EMPASIZE THE FREE MEMBERSHIP TO YOUR SKOOL COMMUNITY!
You’ll see how giving away access can lead to tens of thousands in monthly revenue without increasing membership prices. It’s not about the product or service; it’s about the system.
• Why charging for access isn’t always the smartest move.
• The math behind turning free memberships into massive profits.
• How to spot the “Real Money” in any business.
• The mindset shift from “selling products” to “selling ecosystems.”
If I wear Chanel or Prada you associate me with someone in luxury.
If I wear Lululemon or Alo you associate me with someone in fitness.
If I wear Patagonia or Arc’teryx, you associate me with someone who loves the outdoors.
People ask me all the time "How do I create a strong brand?" - it's always about associations. What do people associate when they hear the name of your brand?
If your brand creates zero associations in the customer's mind OR if it creates too many associations where the customers are confused that is a signal that you need to work on crafting your brand's messaging and associations.
An easy way to solve the problem of being associated with too many things is fairly easier. Don't say yes to every podcast, brand deal, networking event, etc. Be mindful of the things that you are associating your brand with.
If you want to build a strong brand... create a few very strong associations that are core to who you are. Do that for a very long time while providing value to your customers.
That's how you build a brand.
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EMPASIZE THE FREE MEMBERSHIP!
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