Please take note of this very, very, very important FACT. People coming in from AI are starting to behave differently from normal drive-by traffic. A lot of them have already asked questions, compared options, narrowed things down, and basically done half the shopping before they ever hit your page. That is a very different visitor from somebody casually clicking around Google. Treat them like they’re further down the field. Make the offer easy to understand fast. Show the price. Show what they get. Show who it’s for. Kill the vague copy. AI is doing more of the early research now, so your page has to finish the job without making people work for the answer. In other words, don't assume your audience doesn't know as much as they do. Respect their intelligence and ensure your communications and marketing do as well.