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Owned by Michael

AEO Advantage

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AEO Advantage helps you become the obvious answer for AI search so that you, your products and your brand get discovered while others stay invisible.

AI Communications Skool

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You can only make money with AI when you don't sound like AI. Learn how to create content that feels real, builds trust, & generates serious revenue.

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11 contributions to AEO Advantage
10 Staggering Stats on AEO
If you think AEO is something you can “get to later,” these numbers should wake you up fast. The next few years are going to reshape how people discover brands, products, answers, and authority online. ✅ By the end of 2026 (yes, THIS YEAR), traditional search engine volume is projected to drop 25% as users shift toward AI chatbots and virtual agents. ✅ By 2027, mobile app usage is projected to fall 25% as AI assistants increasingly handle tasks that once required users to open apps themselves. ✅ By 2028, brands are projected to lose 50% or more of their organic search traffic as consumers embrace generative AI-powered search experiences. ✅ By 2028, agentic AI is expected to make 15% of day-to-day business decisions, up from almost nothing just a few years earlier. ✅ By 2028, agentic AI is expected to be embedded in 33% of enterprise software applications, which means AI-assisted discovery and decision-making will be built into the tools businesses already use. ✅ By 2027, organizations are expected to use small, task-specific AI models at least 3 times more than general-purpose models, which is a huge signal that precision, context, and relevance are becoming more valuable than generic output. ✅ By 2027, 75% of new analytics content is expected to be contextualized for intelligent applications through generative AI, which means AI-ready information structures are becoming the norm, not the edge case. ✅ By 2029, agentic AI is expected to resolve 80% of common customer service issues without human intervention, meaning AI will increasingly become the first point of contact between brands and customers. ✅ By 2029, that same shift is projected to reduce customer service operating costs by 30%, which means businesses will have a major financial incentive to keep pushing harder into AI-first systems. ✅ In 2026 alone, AI-powered ad spend in the U.S. is projected to jump 63% to $57 billion, which shows just how aggressively brands are moving toward AI-driven visibility and performance.
10 Staggering Stats on AEO
2 likes • 7d
@Carmen O. Thank you, Carmen! So much is happening all at once! It's hard to keep up but keeping up is all we can do! And we're going to do it well!
1 like • 5d
@Jim Person Absolutely right, Jim! So few people understand what's happening and changing right before their eyes. It demands urgent attention.
The 12-Month AEO Window: Establish Authority in AI Search Before Your Competitors Do
I've just published something that is an extremely urgent read and timely guide for brands, ecommerce businesses, SaaS companies, and digital entrepreneurs who need to understand where search is headed before they get buried by it. This guide makes the case that AEO is not some distant trend. It is the next visibility battle, and the brands that move early have a real chance to become the answers AI systems surface, quote, and trust. It breaks down why traditional search is losing power, why AI overviews are swallowing clicks, and why the next 12 months matter more than most people realize. This brisk read: ✅ Explains what AEO actually is and why it changes the game for search, traffic, and brand visibility ✅ Shows how AI Overviews and zero-click behavior are already cutting into traditional organic traffic ✅ Makes the business case for AEO versus relying only on SEO or paid ads ✅ Breaks down why this is an early land grab and why waiting gets more expensive fast ✅ Shows what AEO means specifically for product brands, ecommerce sellers, SaaS companies, and service businesses ✅ Includes a practical action blueprint for what to start doing this week ✅ Gives you an AEO readiness checklist so you can see where you stand and what to fix first This is a smart guide for anyone who wants to stop treating AI search like a side topic and start treating it like the visibility shift it really is.
The 12-Month AEO Window: Establish Authority in AI Search Before Your Competitors Do
The Core AEO Strategy You Need to Know
Let's get very practical for a second here. Look at your product titles. Are they like this? OLD WAY (SEO): "Leather Wallet RFID Blocking Slim Minimalist Bifold for Men" This is a list of attributes. An AI has to work to piece this together. AEO is about making it easy for the AI. Frame it as an answer. NEW WAY (AEO): "The best slim, minimalist leather wallet for men with RFID blocking is the [Your Product Name]." See the difference? The first is a list of parts. The second is a complete thought. It's a direct answer to a potential question like "What's the best slim RFID wallet?" Go through your top 3 listings. Rewrite the titles as if you were answering a question. The change is small, but the impact is MASSIVE.
The Core AEO Strategy You Need to Know
2 likes • 6d
Arguably, AEO is more important for books than any other product category because the type of information that people solicit from AI engines often results in book citations and recommendations. So yes, without a doubt, this is important for books.
2 likes • 6d
@Carmen O.
🚨 The 'Answer' to Why Your Designs and Digital Products Are Lost in Search And Not Selling
If your ecommerce products have stopped selling (or never started), it's not because your skills have changed. It's because the internet has changed. Organic search is collapsing. Ads cost more and convert less. People are not “Googling and scrolling” like they used to. They are asking AI. ChatGPT, Perplexity, Gemini and other AI engines are quickly stealing attention from Google and Amazon. They do not reward old-school SEO. They reward clear, direct, answers. That shift is called Answer Engine Optimization (AEO). When your listings and content are AEO-ready, AI engines surface you in their answers, recommend your work, and send you buyers you never would have reached. Right now, billions of AI searches are happening that could lead to you. But you are invisible. A year ago I watched agencies start charging 5–10k a month to “fix” this with tools you could run yourself. That made me angry enough to build something better. It is called First Answer. First Answer is a full AEO system built for creators, not agencies. It plugs into leading AI models, bakes in best practices from millions of data points, and helps you rewrite your products and content so AI engines can finally find you. In beta, creators using First Answer saw: ✅ Traffic jump over 1,000% ✅ Sales increase 300% ✅ Social engagement multiply several times over Most people paying for AEO right now spend around $1,700 a month. I cut that to $17. I recorded a training that walks through what is happening to search, why AEO is the next 12–18 month land grab, and how First Answer helps you update what you already have instead of starting from scratch. The window is short. In a year or two, everyone will be scrambling to retrofit their entire catalog for AI discovery. I'm going to help you get there first. Check out: https://www.firstanswerai.com
🚨 The 'Answer' to Why Your Designs and Digital Products Are Lost in Search And Not Selling
1 like • 6d
@Jim Person Thank you, Jim! I can't wait to hear what you think and how it helps!
0 likes • 6d
@Peggy Rich it’s trained in and focused on English.
Few Realize What's Coming... Please Don't Be Among Them
It sounds like hyperbole, but it's not. We spent a decade learning to please the Google algorithm. We stuffed keywords, built backlinks, and optimized for crawlers. Now, the power has changed hands. It's not Google anymore. It's the AI that sits on top of Google. The AI your customer asks for a recommendation. If you're still just doing 'SEO', you're building a beautiful house on a street that's about to be bypassed by a superhighway. Plan accordingly for what's coming. If you don't, your ecommerce aspirations will likely suffer irreparably.
Few Realize What's Coming... Please Don't Be Among Them
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Michael Essany
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@michael-essany-6921
I turn lunch breaks into launched digital products. And, okay, sometimes I eat too.

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Joined Mar 22, 2026
Chicago, Illinois