Meta’s latest updates are turning Reels into a real eCommerce engine. The biggest change: you can now connect product catalogs directly to Reels placements. That means short-form video + dynamic product feeds = entertainment meets conversion. But that’s not all. Other updates include: Reels Catalog Ads → product catalogs inside Reels for dynamic creative at scale. Catalog Reminder Ads → users can opt-in for restock/promo alerts. Threads Ad Expansion → branded content + paid promos now rolling out across Threads. Advantage+ Creative Updates → smarter automation for catalog-based creatives. Why it matters: Reels engagement is still growing fast, and Meta is clearly betting on turning attention into sales. For performance marketers, this adds a few more levers heading into Q4. Anyone here already testing Reels Catalog Ads? Curious if you’re seeing stronger ROAS compared to standard Reels placements.

Meta just rolled out two updates that give advertisers a sharper edge on Instagram 👇 1. See which ads actually grow your audienceYou can now track how many new followers came directly from each ad. It shows up in the “Custom Results” section of Ads Manager.Finally an answer to: “Are my ads building a community or just draining budget?” 2. AI that rewrites your ad textThe new Enhance Media Text feature automatically swaps the text in your ad images with optimized versions (trained on Meta’s best-performing formats).You still approve or edit before publishing - but it means faster testing and potentially better engagement. Why it matters: - Clearer insight into what ads actually grow your following - Smarter, faster creative testing - Less manual design work - You’ll find “Enhance Media Text” in your creative preview, and the new “Follows” metric inside Custom Results. What do you think - are these tools going to help affiliates/advertisers, or just another way for Meta to control more of the process?

If you’re running Facebook ads seriously, regular ad accounts just don’t cut it anymore. - They come with spend limits. - They’re easily flagged or banned. - And support? Basically nonexistent. That’s why more performance advertisers are turning to Meta Agency Ad Accounts - used by the top agencies and brands. These accounts are: ✔️ Pre-vetted by Meta ✔️ Built for scale (no spend limits) ✔️ Supported by real platform reps ✔️ Far more stable than standard accounts If you’re scaling fast or working in a more sensitive niche, this route might just save you hours of appeal emails and lost revenue. Have you used one before? Curious to try?

So I’ve been running paid ads for a while, mostly in the US, but recently needed to launch campaigns across 3 different countries. Normally I just use my own BM setup, but a friend recommended trying an EU-based agency ad account. At first, I was skeptical. Felt like overkill. But honestly? Total game-changer. - No issues with payment methods (which always gave me headaches before) - Campaigns got approved way faster - Way fewer “your ad is under review” delays - And weirdly, the ROAS was more stable, maybe due to better delivery or trust? It wasn’t some hack or sketchy workaround - the agency had direct support and the account was already warmed up. I didn’t even know these EU setups could help with global scaling like this. Curious if anyone else has tested different region-based accounts? Is this a known thing in the agency world or did I just get lucky?

We’ve seen so many brands lose their ad accounts overnight - sometimes because of phishing, sometimes because someone forgot to remove an old user, and sometimes for no reason at all. In 2025, it’s not just about running great ads. One policy flag, one hacked login, and your whole setup can go dark. Here’s what we’ve seen work to stay safe: ✅ 2FA on everything ✅ Review user access regularly ✅ Don’t click login links from email ✅ Back up your ad data and creatives ✅ And if you’re scaling - agency ad accounts help a LOT with security and faster support We’ve helped brands recover and prevent these disasters - but ideally, it never happens in the first place. What’s your current setup? Are you taking ad account security seriously enough?