24h • General discussion
Meta just opened up new inventory, are you optimizing for it?
Meta’s latest updates are turning Reels into a real eCommerce engine.
The biggest change: you can now connect product catalogs directly to Reels placements. That means short-form video + dynamic product feeds = entertainment meets conversion.
But that’s not all. Other updates include:
Reels Catalog Ads → product catalogs inside Reels for dynamic creative at scale.
Catalog Reminder Ads → users can opt-in for restock/promo alerts.
Threads Ad Expansion → branded content + paid promos now rolling out across Threads.
Advantage+ Creative Updates → smarter automation for catalog-based creatives.
Why it matters: Reels engagement is still growing fast, and Meta is clearly betting on turning attention into sales. For performance marketers, this adds a few more levers heading into Q4.
Anyone here already testing Reels Catalog Ads? Curious if you’re seeing stronger ROAS compared to standard Reels placements.
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Meta just opened up new inventory, are you optimizing for it?
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