Just added a brand new Media Buyer AI into AdVelocity 2.0 that will look at your account, study it, and help you make better decisions. It’s in there NOW so if you’re in AV2 you got the STEAL of a lifetime. Also added In a brand new masterclass on front end offer creation and optimization - you can grab it now (it’s in AV2). That is critical to running ads - because your offer is several layers above ads. Fix your offer, ads work much better. On Wednesday I’m raising the price from $497 -> $2,497 and opening the Operator Room - where I work closely with you to dial in your accounts. If I were you, I’d get in at $497 before it’s too late. Grab it here before the price increase: https://advelocitymasterclass.com/

Detailed targeting and lookalike audiences are the fastest way to kill your ads. Facebook even actively tells you to avoid them now (not that I always listen to FB, I don't). But on this one, they're spot on. Some people out there still preach lookalikes as the gold standard. But then again, there were soldiers in WWII that never knew the war was over and thought they were fighting for many years after. So ... Go broad or go home.

If you’ve been struggling for the last week and can’t figure out why nothing is working, it’s not you. Meta is having massive problems. I just found a site a member in the advertising community built that studies what’s happening in the community. Check it out: https://isitmeormeta.com/

A new student bought the LAKE Method last week. But he had a problem - he raised prices on his offer (which can be fine), but the same ads were running. With the same Post ID. For those who don't know, a Post ID is basically the static link for one ad with the same copy, image / video, headline, etc ... And it carries an extraordinary amount of data. If a particular Post ID gets a lot of results in a short period of time, those results are likely to continue. Facebook "fine tunes" and hones in on who took action from that post. It basically makes its own Lookalike audience, but just for that specific post. But there's a catch - if results suddenly drop off, it can spoil that Post ID over time. So if you make changes in the funnel, sales page, pricing, etc ... And that change DOESN'T work out ... That Post ID could very well have built bad data because suddenly Facebook sees that "this ad isn't getting results". And above all else, Facebook values the user experience. So if an ad isn't contributing to what they consider a good experience, they give it a worse algorithm. That's when your costs go up and results go down. Back to our story here. He applied some of the techniques in the LAKE Method, and changed up his ads enough to have a new post ID. His direct message to me: "well seems like it worked. sales went up on friday, and over doubled on saturday and sunday. seems like i'm a bit ahead of the curve today for sales as well" Point is ...Sometimes "good" post IDs go bad. You can often get a good boost by changing things up.