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Owned by Andrew
The context-based Facebook Ads system built for how the algorithm actually works right now.
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2 contributions to Advelocity
13h •
Shutting off ads or Keeping
Great content. Could you clarify this. Under LAKE training you mentioned we should stop ads that are not working. Under community lessons, it says that shutting off ads will hurt us.
1 like • 12h
The key nuance is this: if you can clearly see that ads are contributing to the ecosystem, don’t shut them off. If you’re absolutely certain they’re not performing and not contributing, turn them off. The Lake Method has a criteria checklist you’ll want to go through to help determine whether to keep them on. The free content introduces the idea, and Lake Method goes deeper, but the same message applies.
0 likes • 12h
If your target KPI is $30 and a set of ads is running $50 with strong engagement and a high click-through rate, I’d keep them running because they’re likely contributing to the ecosystem. If the ads are $90 and engagement is very low, they’re probably not playing a vital role and the spend is wasted. In that case, shut them off. It’s not a blanket rule to never shut off ads. Be careful before shutting anything off, and make sure you have a good reason to do so. Don’t try to optimize for winners only. That’s the key point.
15h •
Welcome To AdVelocity!
So glad you're here. If you're running ads for your own offers, businesses, or for clients - you're in the right place :) Start by going through AdVelocity 2.0 (if you have it) or the LAKE method. The LAKE method is the more "actionable" step by step methodology of "do this every day". AdVelocity 2.0 is the operating system that I use to run all my accounts. And inside it you get all of my systems, processes, and strategies to make ads work. This is great for lead generation, ecommerce, coaching and consulting, local businesses, affiliates, info products, and more :) This is the foundational underpinnings of ads that work. Master this, and you'll be able to thrive no matter what algo updates come your way. -A P.S - Tell me what kind of ads you're running in the comments below. I want to make sure this is all actionable for you.
0 likes • 14h
@Arlen Busenitz welcome! Great to have you here.
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