Skool is growing RAPIDLY.. Are you ready? 👀

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Aug '25 • Posts

Skool is growing fast and it is only going to get faster!

Right now about 70,000 new members and 1,000 new communities are joining every single day.

There are now over 60,000 communities on the platform collectively earning more than a billion dollars per year... whoa! (You can see this on the Skool News from this week.)

The bigger Skool gets, the more it benefits you.

More members means more people searching Discovery, more suggested community placements, higher conversion rates, and even lower churn.

You may have already seen this post in Skoolers, but in case you are not in there or you are supporting a community, I wanted to post it here too.

❗And this does not just matter if you are new. Even if you have been running your community for a while, you should be checking this because I have seen many people missing out on searchable keywords.

In this quick walkthrough, I show you:

• The Discovery settings that unlock visibility

• Why your About Page is more important than you think

• How to use keywords to show up in Skool search and even in AI tools like ChatGPT

• A real example of what works

I'm also including a video from a live that

@Matthew Burns

did in Skoolers, so you can make sure you start using this in your planning. We did this call previously here, but this is an updated version.

If you're building or helping someone else build, then don't forget there is a build template in the classroom. You can see that here.

Here are the frameworks I recommend (Always be testing new things, but I found these to work for most people.)

VSL Framework:

Problem/Pain - Let them identify themselves in the message.
Proof - Help them know it is something they can do.
Promise - Here is what they will get if they follow a laid out plan.
Plan - Here is how they do what they now believe is possible.

Proof/Testimonial Framework:

Problem/Pain - What life was like before you.
Plan - What it is like to do the work with you.
Proof - Promised fulfilled & this is what life is like in the desired outcome.
Push - What they would tell themselves to convince them to change their life with you.

About Page Framework:

Promise - What tangible thing will they get when they join. Focused 1 outcome.
Proof - This is where you tell them they can get promise because you or others have overcome the problem/pain.
Plan - This is how they will get to the promise.
CTA - "Join Now" it is simple and to the point. No more thinking. Just action for them to take. Similar to sales.. make the offer and then be quiet.

If you're serious about making your Skool community a success, then I really recommend checking these out and implementing this information asap.

👇 Have you already started working on these? ..or are you putting it off?

I need to do this asap..

I already did it!

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