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Negotiation Mojo Books
Anybody ❤️negotiating books? What's your fave? Mine: "Start with No" by the late great Jim Camp. Rooting for Ya, Travis
Negotiation Mojo Books
I emailed 84 Prospects at 11 am Got 14 replies by 5 pm
5 people said they're not open to selling. But... 9 people said they ARE interested in selling. 👉On DAY ONE! There are 2 days of follow-up to go. Would you like me to share the email I send over a beer? Over a virtual Happy Hour? It NEVER FAILS to open conversations with people willing to sell their business. I shared this with a young investor in Brazil and he just landed a business for $800 down, with 2300 members with BUYERS. Would you like the 3-day sequence? Sound off 👇
I emailed 84 Prospects at 11 am Got 14 replies by 5 pm
Don't Fall in Love With the Business
As we continue to do acquisitions, a recurring lesson within dealmaking and investing becomes clearer every time: Don't fall in love with the business. Most people buy a company like they're buying a home — emotional, long-term, identity wrapped up in it. We think differently. We acquire products. We leverage assets to generate returns. We sell to the next buyer when the time is right. The business is a vehicle. Not a destination. The real game is the holding company — building a structure where every deal you do makes the next deal easier, cheaper to finance, and more profitable to exit. One acquisition improves your leverage for the next. One cash-flowing asset funds the down payment on another. One exit seeds the next entry. That compounding effect is exactly how we work with our clients at AHC — helping them buy their first business, structure it inside a holding company, and build a portfolio where each deal benefits every other deal in it. That's what old money actually looks like. Not one big swing. A machine that keeps dealing. What does your holding company look like right now?
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Hello Everyone
Sometimes you don't need a complicated marketing strategy. Sometimes you just need a place where someone can land, understand what you do, trust your business, and know exactly what to do next. That’s something I’ve been thinking about a lot recently while working on business websites. I’d actually love to test this approach with a few real small businesses instead of keeping everything as a portfolio project. So I might build a few websites for free and see what kind of difference a simple, well-structured website can make for the business. If you’re a small business owner here, I’d genuinely love to hear what you’re currently using for your online presence.
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Time & money rich in one move!
Owning digital real estate... It's what Travis calls a "life changing decision." He's figured out how to get paid to OWN Digital Real Estate and get a piece of all the transactions. He can come up with a new offer in the morning and sell it out by dinner. Or... if he doesn't want to sell an offer... He can let other peeps do the content and sell an offer and then get a SHARE of it all. It's, dare I say, "cool beans." Travis has been paid for what he OWNS for the past 20 years... And he's been kind enough to show me everything he knows about moving from "worker" to "owner." I've got a head full of Travis acquisition-wisdom that I want to share. Would YOU want to hear more about getting paid to OWN Digital Real Estate? PS - it's been a couple months since Travis posted in here, I dunno if people are even into this stuff anymore? If that's the case, I'll just keep Travis' ownership income Mojo to myself :)
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