Mar 11 • General discussion
When a “Great Deal” Isn’t Actually Great
A common mistake first-time buyers make is focusing only on the headline numbers.
For example:
Revenue: $1.4M
SDE: $450K
Price: $1.2M
At first glance that looks attractive.
But deeper analysis might reveal:
• customer concentration risk
• outdated equipment
• unstable revenue patterns
Numbers rarely tell the full story.
When evaluating deals, always ask:
“What must be true for these numbers to remain true after I own the business?”
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When a “Great Deal” Isn’t Actually Great
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