Minding Your Language + Alex Hormozi’s $100M Money Models.

Language is everything, and as entrepreneurs, we often forget just how powerful it is when used intentionally.

Earlier today, I walked past a woman dressed for summer, deep in conversation on her phone. I won’t repeat what she said, let’s just say the words were… colourful. But it struck me: in a single sentence, she revealed more about her world, her values, and her circle than most surveys ever could.

It reminded me of one of the golden rules of copywriting: if you don’t speak your customer’s language, you risk sounding clueless, out of touch, or irrelevant.

And here’s the truth, if I were trying to reach her demographic, I’d be lost unless I understood not just what they talk about, but how they talk about it. That’s the art: blending into the conversation they’re already having in their own head.

So, here’s the takeaway: do you speak your customer’s language? ( you know Alex does) If not, make it a priority. It will change the way you connect, sell, and serve forever.

Inside the Accelerator University community, there are countless lessons like this waiting to shift your perspective and unlock results you never thought possible.

And as a final note, if you haven’t yet joined the Money Models event, now’s the time. Use the link below and don’t miss it. https://shop.acquisition.com/pages/register?via=alexi15

Thank you, enjoy the community 🙏

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