Let’s Talk About Getting Leads (Without Burning Out or Wasting Money)

One of the biggest challenges we all face is consistently getting qualified leads. Without leads, everything else (your offers, your systems, your product) doesn’t matter much.

Here are a few principles that have helped me (and I’d love to hear yours too):

Clarity beats Complexity: The sharper your offer and target audience, the easier lead generation becomes. Instead of trying to speak to “everyone,” make your message impossible to ignore for someone.
Lead with value: People guard their attention. If your free content, lead magnet, or consultation already gives them an “aha” moment, they’ll naturally want more.
Leverage Multiple Streams: Organic content (posts, short videos, blogs), Partnerships/collabs, Paid ads.
Build Trust Early: A simple testimonial, a case study, or even sharing your own journey works better than pushy tactics. People don’t just buy solutions, they buy trust.

What’s your #1 go-to method for generating leads right now? Do you lean more on organic strategies, paid ads, or referrals?

And what strategies would be best with e-commerce

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