May '25 • 🗣️ Communication
How to Sell Better Than 99% of People 💰📈
Alex Hormozi's 19 Beliefs About Selling 🧠🗣️ By Alex Hormozi
The Ultimate Guide – Part 1 (0–9:24)
1. People want to believe you. 🤝🧠
They want to buy. You must help their logical brains to justify the decision.
2. Selling happens before you ask for the sale. 🕰️💼
Closing happens after.
3. It is easier to handle obstacles than objections. 🧱🚧
4. Expect and plan for a no. 🙅♂️🗂️
It is not failure. It is expected.
5. If you didn’t get the gasp from the price tag, you didn’t go high enough. 💰😲
You can always work down from a beautiful price anchor.
6. Selling properly is the first step to becoming a coach. 🎤🧑🏫
Your first impression and the expectations you set dictate the relationship.
How you sell will set your clients for success in the long run.
7. Selling is helping prospects make decisions to help themselves. 🛠️🧍♀️
You are helping them help themselves.
8. Keep the prospect — not the sale — as the priority. 🔍❤️
It’s about them, not about you.
9. Seek to understand, not argue. ❓🤔
10. Maintain childlike curiosity. 🧒🎈
Get into uncomfortable high-stakes conversations.
11. Closing is a dance, not a fight. 💃🚫🥊
The goal is not to beat them into submission — the goal is to sell from the back foot.
12. Selling is a transference of belief over a bridge of trust. 🌉🔥
You must have the belief in order to transfer.
Conviction is the best way to increase your closing percentage.
13. Selling is helping prospects make decisions to help themselves. ♻️🙋
14. You can only build trust if you genuinely want to help. 🤲🤝
You can’t close because you only care about closing.
15. Belief and trust are a continuum — not binaries. 📊🔄
The question is: how much do they trust you?
16. Closers ask hard questions. ❗🧠
And it is because they genuinely care.
17. The person who cares the most about the prospect wins the sale. 🏆❤️
That includes the prospect.
If you are more convinced, they will question their own belief.
18. Record all your sales calls. 🎥☎️
Watch your hot streaks.
19. Power is the ability to direct or influence people. ⚡👥
If you want to be powerful, you must learn this skill. Understand.
Which of them hits you the most?
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How to Sell Better Than 99% of People 💰📈
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