Most cold emails or messages get ignored.
Not because the offer is bad.
Because they all look and feel the same.
Here’s a simple switch: record a Loom video instead of sending another email.
Why it works:
- They see your face → builds trust
- You can actually show the problem instead of just writing it out
- Feels 1:1 (even if you recorded it in 5 minutes with AI help)
Now, here’s where AI makes it easier:
- Research → Let AI scan their website, socials, or reviews to pull out real pain points. No more guessing.
- Script → Train AI on your tone/voice. It drafts a 45-second outreach script that feels personal (but only took minutes).
- Delivery → Hit record, read the script, send the Loom. Done in under 3 minutes.
Bonus: AI can even suggest/test different CTAs so you know which gets replies.
Here’s a sample CTA I like (Hormozi style):
“I help local gyms get more paying members without spending extra on ads. If you want to see how, I’ll run a free AI audit and send you 3 quick wins within 48 hours.”
That’s not just cold outreach, that’s delivering value upfront.
👉 Has anyone here tried Loom for outreach yet?