Most people start planning a cafe with the espresso machine. I did too. ☕ Then I spent six years running Carl Ludwig Coffee in Vienna and learned that the machine is the easy part. The hard part is knowing, before you sign anything, whether the numbers and the idea actually hold together. That's what a Business Case is for. It puts your concept, your costs and your assumptions on paper, so you can see where the plan is strong and where it's guessing. I've put together a free Business Case for you, and I recorded a full video that explains how it works and how to use it. Here's how to get both: 1. Watch the full video walkthrough here 2. Comment the word "Business Case" below this post 3. Get the free Business Case 👇 Just comment "Business Case" and you're done. P.S. This is for you if you're seriously thinking about opening a cafe, or already working toward it. If you're only curious, you're welcome too, but you'll get the most out of it with a real idea in mind.