Hello, glad to find this community! I'm running two separate campaigns for our two separate business lines (Business Valuations & CFO services). On conversion goals, I currently have one pixel firing on the thank you page for lead submissions. Both campaigns submission forms are routed here. My question - Should I have two separate conversion pixels? I avoided this because I didn't want to mark one as primary and one secondary (both under the "Submit Lead Form" Goal) and thus signaling to Google one of our business lines was more important than the other. Any feedback is greatly appreciated!

Hey everyone! I am wondering how do you track your clients revenue? My clients do no use shopify or an ecommerce platform for sales, and I am having an issue with tracking their revenue. We offer lead gen for clients, but they are getting more calls and visits to their stores, but about 10% of them, if they cannot attribute sales to our leads, think that our marketing is not working and drop us. If they would look at their revenue though, they would see that it is increasing, and would prevent them from dropping us. How are you guys tracking clients revenue?

Hey guys, what match type do you use for negative keywords? Let's say I want to add - Free as a negative keyword. Do I add it as phrase or broad? I think it will produce the exact same result, but is there a best practice?

I've started google search ads for my business a month ago and been getting mixed results CTR is high but it's not converting that good. Should I keep tweaking and stick to maximum clicks for now ? And If switch do I set a tROAS or tCPA or just go with the conversion type without a target? I have a one page landing digital offer.