7 years of ecommerce. broke. rich. in debt. to broke to rich again. $50M+ in total revenue. every scar. every mistake. every breakthrough. every time i thought i “figured it out” and got humbled. compressed into one 5 hour loom. no fancy edits. no sugarcoating. just 5 straight hours in the trenches with me. this is not no recycled standard course bullshit you see online. this is the exact framework i used to turn fragile, inconsistent stores into sustainable, predictable brands. what’s inside? – how to raise your cpa ceiling – how to engineer break-even instead of praying for roas – how to build belief systems competitors can’t copy – how to structure offers that make scaling boring – how to remove chaos mechanically i’ve talked about topics in this blueprint that are nowhere to be found in this info space. no sugarcoated bullshit no recycled “just make better ads” advice. WHERE TO FIND IT go to the skool classroom. the full 8 figure blueprint is sitting there. available NOW. embarrass the competition is BACK. this community is about to take over the space. weekly AMA’s. real life meetups. hungry killers aligned on one thing: dominating their market. this is a middle finger to every clown saying: “just test more creatives bro.” “just keep launching angles.” we don’t guess. we install systems. we embarrass competition. tomorrow – 7PM CET i’m hosting a live call. full q&a for everyone who has watched the blueprint. bring your questions. if you’re serious and not gay, you’ll be there. this is the next level of this community. and we’re just getting started.

*START HERE* Welcome to the Embarrass the Competition Skool Community! We're excited to have you here. Start Here by Checking Out These Links: - https://x.com/difaino - https://www.youtube.com/channel/UCGCAwtx3JdaqIENomBjdXyQ - https://www.instagram.com/difaino - 3 month | Shopify trial Inside the classroom, you'll have access to all different types of ecom related course modules. Other modules are locked and can be unlocked by leveling up through active participation—getting likes on your posts or comments within the community. This encourages valuable contributions and engagement, leading to more free bonuses and higher leaderboard rankings. Important Notes: - Avoid spamming or liking your own posts/comments, as these don't contribute to your level. - Inactive members who don't contribute within 30 days will be removed to maintain a high-quality community. We regularly monitor activity to ensure this. Let's Get Started! Comment below to introduce yourself: - Your name - Your business, what you do, and what you sell - What project you're currently focused on We look forward to seeing you in the comments! Best, Difaino Harting

Hey everyone, quick question for the pros here. When you first started building your own brand in dropshipping, how did you approach it? Did you start lean — building a branded website to make it look like a real brand, selling without custom packaging or logo, testing the market and generating cash flow first, while hoping customers wouldn’t realize it’s the same product sold by hundreds of other sellers? Or did you go all in from day one — full ODM/OEM, custom packaging, labeling, and logo before launch? I’m curious because I see a lot of people just copy pasting products without solving a real problem or adding real value… and I’m wondering what actually worked for you when building a brand people trust. Would love to hear your experiences and the solutions you found to stand out from the avg crowd.

Due to some communication issues, I lost a few days after reporting to the administrators. However, they took quick action, and I was soon able to find a product. I discussed it with my coach, and he liked the product. Now, I’m excited to share my growth within the community through 1-on-1 mentorship. As of now, I’m starting from zero, and I’m ready to take on the next challenge for the next 90 days. My first target is to reach $100K before September 31st. I’ll be sharing all the ups and downs throughout this journey. This will be the first time a 1-on-1 student in the community has taken on such a challenge, and I’m eager to document every step. Its time to Scalewithdifaino… Day 1: Store building