Hey PPC Gang, Got questions about Google Ads? Ask them here! The first week of November, I'll create a Loom video answering your questions and offer my insights. The video will be posted in the group for everyone to watch and learn from. Also, if you missed September's AMA here is the link to the video answers: https://www.skool.com/ppc/ama-google-ads-september-2024-answers?p=a4be55ac To Growing Your Google Ads! -------------------------------------------------- Answers here: https://www.skool.com/ppc/ama-october-2024-answers?p=36a48415

Hi, I'm definitely going to start using Mike Rhodes' PMAX script. I was wondering if anyone had used the paid version and whether or not it's worth it? I'm guessing it is, as we spend enough on ads that $200 isn't too much. We don't use shopping, we are sell online certifications during launch windows and are currently seeing good results from PMAX.

Hi PPC friends, We do launches 2x a year for each of our products, but we continually run ads in order to get email leads for these launches. We’ve been using “maximize conversions” goals for all of our PMAX campaigns. One conversion for email signup, one conversion for buying a product. But we want to try using “maximize conversion value” to teach Google to value customers more. A customer is worth $900 to us - that’s the conversion value. And we’ve calculated that we need to get ~30 email leads from Google to get one sale. The question is: what should we list as the conversion value for email leads? $1? $30? $1 is kind of arbitrary, basically telling Google "we value customers 900x more" whereas the $30 is based on the 30 leads to 1 sale ratio we calculated. One potential complication: Google will only get sales conversions 2x per year during our launches, then a 6 month wait until it gets more.