OFFICIAL GAME BOARD WITH CORRECT GUESSES: 1. Shiny object syndrome, too many systems, books, productivity apps, etc. [@Howard Shaw] 2. Lack of consistency with any system [@Ivan Srsen] 3. Procrastination, inner resistance [@Rene Kerkdyk] 4. Not getting enough sleep, not getting to work when you're actually productive [@Ralph George] 5. Kids, life constraints, legit not enough time, particularly for focused work [ @Aneisha Velazquez] A few days ago, I ran a poll asking how you feel about productivity. The largest number of folks voted to say productivity is a priority for them right now. I then followed up with a lot of those people by DM to ask what they had tried already to be productive... and what was really the end goal with being more productive? I compiled all those answers and looked at common patterns — what sucks now, what would be a great outcome, what's stopping people from getting there. (Incidentally, if you need a marketing and business lesson then ↑↑↑↑↑↑ is a great business practice to engage in. In the words of marketer Travis Sago, "Get your market to write your marketing.") I was thinking of sharing my findings in this post. But you know what's 1000x better than sharing data? Playing a game. So let's play FAMILY FEUD. The question is, "What are the most common causes keeping people from being productive?" As in the TV version of Family Feud, you are trying to guess the 5 MOST POPULAR responses from among those I collected. You can guess as many times as you like. But each wrong response gets you a strike. Three strikes and you're out of the game. Whoever gets the most correct answers WINS A CAR. You ready? Then guess away below:

UPDATE: thanks to the extensive sleuthing of the House members below, we have reached the answer to this riddle. if you want to see it, I've written up a brief report on it here. But if you want this to have greater impact on you, read the post below, and try to figure out the answer yourself first, before checking the solution. ===== 13 days ago, this group was at at 227 members. I made an offer then. If we get to 320 members, I would reveal the... "Subtle lead magnet": A lead magnet I've seen two clever marketers using that gets better conversions and higher-intent leads than the usual free report/course/template etc. Well, as of yesterday, we crossed the 320 member mark. Thanks to the good folks who promoted this group and helped get us there: @Maliha M @Steph Benedetto @Peter Reginella @Nick Bandy @Ralph George @Jeffrey Thomas @James Carran Now I gotta deliver on my promise. But since I just yesterday wrote about the importance of getting people to have a feeling of insight in order to remember facts... ... and since I even wrote about an effective way of generating a feeling an insight, which is to frame learning in the form of a riddle or a brain teaser... ... let me ask you: What do you think this subtle lead magnet could be? Guess away or ask me for further info. If I have the extra info you want, and if it isn't basically "the form and name of this lead magnet strategy," then I will tell you, and we can collectively zoom in on and figure out what this subtle lead magnet is. Are you game? Then fire away in the comments below.

Thanks to your votes in the poll from a couple days ago... The Daily Email House Starter Pack is a go. I've written up the first part below. It covers getting started — my recommendation for which email software to use, and how to do the bare minimum so that by the end of today, you can legitimately say, "WHY YES, I DO HAVE AN EMAIL LIST." Any comments or questions about this part one, fire away below. Here's the link: Starter Pack Part 1: Getting Started