Hello Tressa, I have two key areas I’d like to focus on: 1. Lead Conversion: We have leads coming in, but we don’t have a strong system for consistently tracking, nurturing, and converting them. Leads who don’t immediately respond or complete an application often get lost. I want to build a system where no lead falls through the cracks and where we can strategically increase our lead-to-application and application-to-closing conversion rates. 2. CRM & Automation: I have a CRM, but I’m not leveraging it effectively. I want to turn it into a revenue-generating operating system—one that automates follow-up, creates accountability, reduces manual work, and supports the client journey from lead through closing and beyond. Ultimately, I want to build systems that allow us to scale without everything depending on me or manual intervention. I’d love your strategic guidance on how to structure and implement this. Thank you!

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