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Google Ads eCom Lab

952 members โ€ข Free

5 contributions to Google Ads eCom Lab
Results from the last 30 days
Wanted to share where I'm at. I started from literally zero โ€” my whole ecom journey began end of March with no prior knowledge, and this store (my first one) launched end of April. Last 30 days: 9,006 sessions (+641%), ยฃ14.1K revenue (+1K%), 240 orders (+1.2K%). Already had a few ยฃ1K days, and scaling looks linear from here. Christopher helped me sort out a domain issue early on, and from there it's mostly been consistency. One thing that stuck with me from the group is that there's no golden key โ€” it's testing the small things and giving it time to see what actually works. Still early days but happy with the progress so far.
Results from the last 30 days
๐Ÿ”’ New Premium Drop: Q2/Q3 2026 Fashion + Home Decor Product Research
The fashion drop in spring got more DMs than anything we shared this year. So we went deeper. This time we ran the full research across two niches: Fashion AND Home Decor. Same method. Real data, not guru guesses. The base ๐Ÿ‘‡ ๐Ÿ’ฐ 200+ Google Ads accounts. $14M in monthly revenue. ๐Ÿ›’ 119,000+ conversions analysed across 106,000+ live products. US, DE, UK, NL, PL, AU, FR and more. Almost double the last report. ๐Ÿงพ Plus paid 3rd party data from sources that would cost you a small fortune to stack yourself. What's inside ๐Ÿ‘‡ ๐Ÿ“ฆ Top 20 products converting RIGHT NOW in each niche (May-June 2026) ๐Ÿ“Š Every major fashion and home decor category with a clear verdict: scale now, scale into fall, or wind down ๐Ÿ”ค The exact words to put in your product titles - pulled from what's converting, not what sounds nice ๐Ÿ“… Month-by-month seasonal roadmap built from real 2025 curves, so you know exactly what to stock and when ๐ŸŒ All of it cross-checked against 20+ industry trend sources. Where only our data sees it, that's your edge. A few things that will mess with your assumptions ๐Ÿ‘‡ โ†’ The fastest-growing home decor category is one most stores treat as a throwaway upsell. It converts at 3.1x ROAS and the trend press ignores it completely. โ†’ One fashion product type from the spring report doubled down. Our top store runs it at 2.8x ROAS and it's still accelerating into Q3 โ†’ There's a country in this data converting at 2.5x blended ROAS that almost nobody targets โ†’ The biggest summer category in home decor peaks THIS month, then fades hard. Most stores scale it in August - exactly when it dies Most would package this and sell it. We keep it internal - except for you. Premium members only as always! If you're premium: Comment "RESEARCH" and which report you need I'll send it to you. ๐Ÿ’Œ
1 like โ€ข 19d
RESEARCH
1 like โ€ข 19d
@Christopher Krassnig Fashion
Low Performance campaign split โ€” CPC & product allocation
I'm about to set up a low performance Shopping campaign alongside my PMax feed-only campaign. A few things I'd like clarity on: For the low performance campaign, what CPC settings are recommended, and how should I think about that? My current thinking for the split: products or SKUs that have enough volume but a ROAS that's just too low to stay profitable go into the low performance campaign, products that barely convert or don't convert at all get excluded entirely, and new products I just test in the main PMax campaign. Am I thinking about this in the right direction, and how do the campaigns handle this split internally?
1 like โ€ข May 31
Okay, thank you Chris!
Question; How to handle Google's conversion underreporting (tROAS)
Hey everyone, I'm trying to figure out the right Target ROAS to set for my PMax feed-only campaign, but I'm running into a tracking discrepancy that makes it hard. I'm using Trackbee as my primary conversion source (server-side via Shopify). The problem is that Google consistently shows fewer conversions than Trackbee, because Google can only attribute conversions when a gclid is present. What makes it even harder is that the gap between Google and Trackbee is not consistent. Some days Google catches most conversions, other days it misses a lot โ€” which makes it impossible to apply a reliable correction factor when setting a tROAS. is there another approach to deal with this inconsistency? Thanks!
2 likes โ€ข May 25
Thanks brother! Just to clarify โ€” Trackbee is actually tracking well on my end. The issue is specifically that Google itself underreports conversions because it can only attribute orders when a gclid is present. My real question is: is there a way to feed Trackbee's conversion data directly into Google, so that Google uses those numbers instead of its own tracking? That way the tROAS would be based on accurate data rather than Google's underreported figures.
๐Ÿ”’ Premium Drop: Q2/Q3 2026 Fashion Product Research
Just dropped the most detailed fashion product research we've done to date. This is real data. +200 Google Ads accounts. $10.4M in monthly revenue. 67,000+ conversions analysed across US, DE, UK, PL, AU, CA, FR and more. Includes also high-level 3rd party data from various data sources that can mount up your tool costs real quick. What's inside ๐Ÿ‘‡ ๐Ÿ“ฆ Top 20 products converting RIGHT NOW (Marchโ€“April 2026) ๐Ÿ“Š Full category breakdown โ€” every major fashion vertical with notes on what's working and why ๐Ÿ“… Month-by-month seasonal roadmap from real 2025 data so you know exactly what to look for and when ๐ŸŒ External trend validation cross-referenced against 50+ industry sources A few things that will surprise you: โ†’ The #1 category across the entire portfolio barely existed in 2025 โ†’ One product type is quietly sitting at 10.3ร— ROAS and most accounts aren't running it โ†’ There's a market in this list with a 3.37ร— blended ROAS that nobody talks about โ†’ Swimwear is already converting in April โ€” earlier than last year This is the kind of research that usually stays internal. You're getting it because you're here (this is a one time thing for premium members only - if you are a premium member: DM me and I will send it to you! ๐Ÿ’Œ)
1 like โ€ข May 13
@Micheal Hannah Thank you! Wishing you the best as well.
1 like โ€ข May 21
@Williams Robert Hey Robert, I'm doing really well thanks! Always great to connect with people from the same server. Things are going well on my end, just coming out of the learning phase with my store and starting to scale up. Christopher's guidance has been a big help with that. How about you, how's everything going on your side?
1-5 of 5
Yafet Habtemicael
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@yafet-habtemicael-4703
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Active 5h ago
Joined Apr 19, 2026
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