I’ve been thinking about running native ads for a specific industry in the home services space. Anyone have thoughts, advice, or things I should consider before diving in? I appreciate your thoughts!!

Alright, so after 10+ years in the waste management game, I finally decided to take a shot at pay-per-call a few weeks ago. And now… I’m launching my first campaign on Monday! 🎉 But here’s something I keep hearing—“Facebook Marketplace leads are trash.” 😅 Is that really true though? Or is it more of a qualification problem than a channel problem? Like, if you’re getting low-quality calls, isn’t that on how you’re filtering people rather than where they’re coming from? I was thinking of setting up a simple pre-qualification form for each one of my publishers: 👉 No typing—just 3-4 clicks to filter out time-wasters 👉 Only qualified leads get the phone number at the end Basically, the idea is to make those calls more valuable… So… is this smart, or am I overthinking it? 🤷‍♂️ Would love to hear from people already deep in pay-per-call—drop your thoughts! ⬇️