Jumping Into Pay-Per-Call in Waste Management—First Campaign Drops Monday! 🎯

Alright, so after 10+ years in the waste management game, I finally decided to take a shot at pay-per-call a few weeks ago. And now… I’m launching my first campaign on Monday! 🎉

But here’s something I keep hearing—“Facebook Marketplace leads are trash.” 😅

Is that really true though? Or is it more of a qualification problem than a channel problem?

Like, if you’re getting low-quality calls, isn’t that on how you’re filtering people rather than where they’re coming from?

I was thinking of setting up a simple pre-qualification form for each one of my publishers:

👉 No typing—just 3-4 clicks to filter out time-wasters

👉 Only qualified leads get the phone number at the end

Basically, the idea is to make those calls more valuable…

So… is this smart, or am I overthinking it? 🤷‍♂️

Would love to hear from people already deep in pay-per-call—drop your thoughts! ⬇️

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