Here are the stats: * €600 spent on Facebook & Instagram ads (€50 / day, so started 12 days ago) * unique outbound CTR 3,27% * 25% optin conversion rate * 90 leads -> €6,66 / lead * 1 call scheduled -> no show... :() * 0 customers So lead cost is OK, but conversion to the call is bad. With the target 5% conversion I should have 4 calls booked by now. I have 2 email automations that drive people to the book a call page: 1) Delivery sequence: 6 emails, every day for 4 days, then every 2 days (only week days) for the last 2 emails 2) Ninja Nurture Sequence: 2 emails per week (on Tuesday and Friday) Both sequences are based on the output of the Growthworks content engine. Open rates are OK: between 40-70%, average around 50%. Click rate to the book a call page is very low: only 1 person clicked the link in all these emails. So what should I do now? I came up with the following options: 1) Do nothing and wait to see if these people convert later (I started only 12 days ago) 2) Send more emails than 2 per week in the Ninja Nurture Sequence. 3) Make the call more benefit driven. Now it's called a growth session. Maybe stress more the fact that they get a free marketing plan? 4) Add a video above the booking page so the see me (although they must click to the page first...) 5) Add testimonials on the booking page (although they must click to the page first...) 6) Create a new lead magnet. Maybe the step from the current lead magnet to the program is too big. The current lead magnet is a checklist how to create an irresitable offer. The whole program is about getting customers with a sales funnel. Maybe I should create a sales funnel checklist? Lead cost will probably go up, but leads will be more qualified. Do you have a similar experience? What would you do? Thanks for your help!

When you launch the lead magnet builder or course builder in the Growthworks Content Engine, you will see 2 new themes available for courses or lead magnets. We think these themes look nice and clean, making your content appear professional to your prospects and customers! We continue to strive toward our goal of releasing new templates and designs for Lead Magnets, Course Slides, Roadmaps, and Design Studio Cheatsheets. If you have something you have been hoping for or ideas that you believe would be great for a new template or theme, please share them with us in the comments section. Urban Framework Course Template: CLICK HERE Urban Framework New Lead Magnet Template: CLICK HERE Spring Essence New Course Template: CLICK HERE Spring Essence New Lead Magnet Template: CLICK HERE PS - If you decide to purchase or already have access and check the new theme templates out, let us know in the comments if you love them!!! Request a product feature or enhancement: CLICK HERE

I wanted to give some tip and advice on a little way I have found to help clients with smaller ads budgets. If you don't feel like you can afford to run a conversion ad and spend around $2k then here is an alternative, I hope it's okay with Aaron for me to give this advice. So you take the Authority Amplifier and you put it on your front end, chosen platform of choice, such as your Instagram/tiktok/Facebook page, you offer the free lead if they reply a ''keyword'' under your video - then you run a video view campaign for $200 and then switch that off and turn it into a PPE for $200 - if you're offer is $2-$5k this ''should'' generate one sale for you ....(all the usual variables, if you have done your targeting properly and this can be left quite broad)...... . One of my clients is doing this on Tiktok. He is a health coach and spent $1,000 a month to generate $20k WEEKS. It's a simple 5 min video. Once you have enough cash you can turn on the automation and run like Aaron teaches. so here is a recap of the exact steps You create a version of Aarons AA - you are starting to introduce the lead magnet you have created, why they should watch the video, the 3 problems it solves, a quick intro about you then you ask them to comment under the video and you say you will personally send the free lead magnet to them in messenger. Then once people begin to comment they all become invisible leads. Then you Direct message the person requesting the document, and ask them some diagnostic questions, ask them what inspired them to request it and what is currently going on. Then out of integrity you deliver the pdf straight into the messenger. Then you say what Aaron says - i have a few slots open and I can hop on a zoom call and personalise it for your circumstances. Then you are still recording the data and ensuring you are getting 15 calls and closing 1 out of 5. It's the cheapest campaign to get high ticket sales. And once you have the funds then launch the full automated funnel with the tech etc.

Hey everyone! I have some great news - It's time to take your Growthworks Certified Consultant Exam. INSTRUCTIONS: 1) Please GO HERE to find your examination access link in the Classroom section of the group. You'll see a video that will cover how to access your certificate and Certified Consultant badges for use on your site / in your marketing materials. 2) Post your score on this thread! Don't get discouraged if you don't achieve a passing score the first time. We truly designed this to evaluate you against a large cross-section of topics we covered during the 4 day Certification event in December. NOTE: If you haven't been through the 4 Day Certification training, you can still get the program and exam access HERE. Good luck folks! --Aaron and GW Team

I send them twice a week now, but was curious what other people do and if I should send them more often. I want people to book a call within 30 days after the optin. Sending only twice a week means 14 weeks ~ 3 months of emails.