🍏 Apple is Ramping Up its Business Platform - to rival GBP!
APPLE BUSINESS Starting April 14, Apple will switch to a more GBP-Like business platform with manager access and other features. It will no longer be called Apple Business Connect but "Apple Business". And it will also include an Apple Business Manager, similar to the Google Business Profile Manager. Why now? Apple wants to boost its bottom line with a new ads platform. Which is why they want to improve user experience for Apple Business users. Here is what you can expect, some of them will be new, others are just pulled from the currently existing Apple Business Connect platform. New brand profiles: Manage brand name, logo, and key details consistently across Apple Maps, Wallet, and other features and apps. Place cards: Customize with photos, detailed location information, hours, and other useful details that display across Apple Maps, Safari, Spotlight, and more. Showcases and custom actions: Highlight deals, special offers, new products, or seasonal items on place cards in Maps. Add custom actions like order or reserve to direct customers to a preferred website or app. Location insights: Gain valuable insights into how customers discover and interact with businesses on Maps, including search, views, and taps on actions. Branded communications: Display branding prominently in the Mail app and on iCloud Mail to increase awareness. Branding will display with tracked orders in Wallet for a more recognizable customer experience. Tap to Pay on iPhone: Build trust by displaying a brand logo and name on the payment screen when accepting payments directly on iPhone. Apple Maps ads are coming in Summer to US and Canada Apple Business Essentials, Apple Business Manager, and Apple Business Connect will no longer be available once Apple Business launches. ======================================= Surely this must be good for us, as it will mean more people wanting to get reviews for their businesses What are your thoughts ?