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8 contributions to UpHex Ads Lab
There are 3 Funnels Every Agency Should Have:
This is the first! Goal of a squeeze page: Grow your list with qualified prospects. LIST LIST LIST If you have a good list and to know how to multiply its value like a stock portfolio… You will never be poor. THIS GUIDE: This is a simple guide because all it does it teach you what the funnel is, how it works and… I give you a prompt to can put into any AI and get the content you need. Also… If yo throw this bad boy into any builder (Manus, Base 44, Replit, Lovable) it I’ll build it for you exactly as I have it laid out. In other words, you can use this funnel anywhere. Comment “List” to get it. Enjoy. Sam
There are 3 Funnels Every Agency Should Have:
0 likes • Apr 2
Hey @Sam Carlson List please Thanks
Wanna know how important words are in making money?
☝️It’s not who you target, it’s what you say. Most agency owners are obsessed with the audience. The age range. The interests. The lookalike percentages. They think the algorithm is the secret. It’s not. Imagine for a minute… You’re a local restaurant owner. (a Restaurateur if you will 😉) Someone runs you an ad targeting “foodies, 25-45, within 10 miles.” Perfect audience, right? The ad says: “Come try our amazing food. Great atmosphere. Family friendly.” Crickets. Now same audience. New copy: “Tired of cooking? Come in this Friday and we’ll cover your dessert. No catch…just come hungry.” Phones ring. Tables fill. Hmmm… The chef didn’t change the menu. The targeting didn’t change. They just stopped talking about themselves… And instead started TALKING TO a tired mom at 5:47pm who has nothing thawed and three kids asking what’s for dinner. THAT’S the person you’re writing to. Not a demographic. ☝️A moment. It’s not who you target. It’s what you say… and what you make them feel. Your Move. P.S. A small, specific offer in your copy does more work than any of your 5 star reviews. P.P.S. Like this post? Checkout the comments and I’ll tell you how I wrote it.
Wanna know how important words are in making money?
1 like • Mar 27
@Sam Carlson I like it. How are you soo prolific in posting articles? Is there something in Agency MVP that covers the creation of posts like this?
1 like • Mar 27
@Sam Carlson And one the most useful habits I learned ( I think from John Carlton) and you reminded me about, is the habit of reading the copy out loud. That upgraded my writing immediately.
Only read if you want to get smarter
☝️I’m on a bit of a “better know your shit” kick right now… So only ready this if you want one of the best marketing secrets ever founds. Let’s go. Eugene Schwartz wrote a book in 1966 called “Breakthrough Advertising.” It costs $125 used on Amazon right now. (Some copies go for $500+) This is for a book written before the internet existed. … Why? Because “Ole Schwartzie” (my pet name for him of course) figured out something that 99% of marketers have no idea exists. He called it “The Five Levels of Market Awareness.” And if you’ve never heard of it… This single concept will change how you write ads forever. … Here’s the idea in plain English: Not everyone in your market is ready to buy right now. Level 1: Some don’t even know they have a problem. Level 2: Some know the problem but don’t know solutions exist. Level 3: Some know solutions exist but don’t know about YOU. Level 4: Some know about you but aren’t convinced yet. Level 5: And some are ready to hand you a credit card today. Five levels. Five completely different conversations. And that’s the punchline… each requires a unique conversation IF you want your marketing to work. … Most agencies suck at this… They write every ad like they’re talking to the person who’s ready to buy right now. “Get 20 leads in 30 days! Sign up now! Limited spots!” That works Ok sometimes… But for a fraction of the market already at that stage. What about the majority of prospects? (That’s where all the money is. But nobody wants to hear that because it requires patience. And patience isn’t sexy. “Get 20 leads in 30 days!” is sexy. See the problem?) … How’s bout a real example. I was working with an agency owner running ads for a plumber. The ad said something like: “Need a plumber? Call us today! 20% off your first service.” Pretty novice. Really only works on people who already have a leaky pipe and are actively searching for help. (BTW, that’s a Google ad… not FB) I asked him: “What about the homeowner whose pipes are 30 years old and they don’t even know they’re about to have a $15,000 problem?”
Only read if you want to get smarter
1 like • Mar 18
SCHWARTZIE POO And @Sam Carlson , you outdid Gene, when you created the Status Quo GPT and Opportunity gaps finder prompt. Here is the chatGPT comment on comparing Status Quo with Gene's Market Awareness levels. "Best way to think about it: Schwartz model awareness stage Sam's status-quo model awareness stage + wrong buying frame + what message moves them So the answer is: Yes — it is very close to Schwartz, but operationalized for offer creation and ad messaging. A clean label for what Sam built would be: Market Awareness + Status Quo Mis-framing Analysis -----=----- Schwartz tells you what stage they’re in. Sam's status-quo work tells you what false frame they’re stuck in. If you want, I can map this niche directly into all 5 Schwartz stages next." And then I had it rate the opportunity gaps with the cost of lead and complexity of fulfillment to get a score for each of the 5 stages and which ones to focus on as a beginner. You are the GOAT my friend.
0 likes • Mar 24
@Sam Carlson thanks for the guide
AI Can’t Replace This Agency Model
☝️My mentor Sunny can walk into a local workshop… …and walk out with $30,000 or more for an hour or two of work. He’s done it so many times it’s boring to him now. It’s definitely not boring to me. (You might even be a bit intrigued) Because when I was broke and trying to figure out this business, Sunny showed me where the real money is... And how to get it. And it wasn’t what I expected. It wasn’t just ads. It wasn’t sell to “rich people”. It wasn’t even better quality leads. It was a room. A presentation. And a proven framework that makes sales look effortless. And here my question to YOU: ☝️What if you could sell that? Not Sunny’s workshop. Yours. That’s exactly what I’m breaking down this Wednesday. How agencies are STILL using local workshops to create $997–$30K days... AND why it’s stupid easy. (BTW, AI can’t replace this model) So… I’ll show you the whole model. If you’re curious, grab a spot. https://us02web.zoom.us/meeting/register/K-2TrQwtT4Ot4eQV8LZlUA Your move. Sam P.S. This model is so good… I’m thinking of spinning up a “mini-agency” to do it myself.
AI Can’t Replace This Agency Model
3 likes • Mar 10
@Sam Carlson I hope there is a replay, since I will be working at that time. Speeding along the path to success.
1-8 of 8
Will Henningsen
2
12points to level up
@will-henningsen-7752
I am a PanaZonian, living in Orlando. Building my agency the MVP way. I feel the need, the need for speed. The SpeedMan

Active 10h ago
Joined Mar 1, 2026
Orlando Florida
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