I need some help/advice. This week we started doing in-person cold sales to try to validate our offer. We went on Google Maps and created a nice route of businesses to hit up so we could pitch them. However, since we’re targeting plumbers, about 90% of them have their businesses registered to their home addresses. It feels weird to go knock on someone’s home door because their spouse or kids could answer. What we did instead is notate those businesses and then created a physical care package that we dropped off on their door. It’s still too soon to know if this worked and the sample size is still too small. We’ve only been able to talk to 1 business owner and 1 receptionist. There was another business that had no one inside and their doors locked. At this point it’s a far drive to get to the next city to repeat this process for. I’m creating the list of electricians today to hit up tomorrow, but it looks like it will be the same trend. So with that in mind, my question is how are others going about their in-person cold sales to actually talk to home service businesses? How do you get past the gatekeepers? Is there something else we can do before running ads to validate?