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SaaS Life

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Anyone else building a B2B product?
I am curious is the product you are building B2B or B2C? I am asking because it feel that most of the startup advise I read online is for B2C products. My product is B2B and I feel that most of what I read doesn’t apply. For example, I see people saying put up a landing page where folks can sign up before you start building to gage interest. That won’t work for my product. The sales process is going to be high touch and decision makers are not going to do anything until they can see it working. My validation instead comes from working in the industry and having decision makers flat out say they need a product that does this, or that other products that do similar things are too expensive. So I have been able to validate but it is a high touch process based on my existing relationships.
0 likes • 18d
@Frank Asuncion What's interesting of the examples you mention are that they are now actively servicing both - infact OpenAI recently hired a CTO just for B2B. And, good luck on the system for barbershops! I built one for a salon owner recently - we did heavy amounts of integrations with WhatsApp.
2 likes • 18d
I have been in the B2B space building products for the last 15 years - I have worked on adtech, martech, data, manufacturing, litigation and SaaS all with a B2B ICP. I am currently building a product that helps sales & marketing functions better maintain their contact and company data. Our verification workflow is largely automated, audited by AI, and has integrations with leading data tools. What we are trying to differentiate by is having a critical step driven by humans to ensure the authenticity of the verification and maintenance process. We are currently trialling with 9 companies, with a pipeline of more than a 100! I decided to build this product on the back of spending almost 10 years in the industry, and having personal connects with more than 300+ CXOs in the space. It definitely made the beachhead easy with my ICP.
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Vivek Shenoy
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@vivek-shenoy-4789
I specialize in B2B products. Currently building ProductonDemand.co and Filto.io

Active 18d ago
Joined Sep 2, 2025