21d • Product Building
Anyone else building a B2B product?
I am curious is the product you are building B2B or B2C? I am asking because it feel that most of the startup advise I read online is for B2C products. My product is B2B and I feel that most of what I read doesn’t apply. For example, I see people saying put up a landing page where folks can sign up before you start building to gage interest. That won’t work for my product. The sales process is going to be high touch and decision makers are not going to do anything until they can see it working. My validation instead comes from working in the industry and having decision makers flat out say they need a product that does this, or that other products that do similar things are too expensive. So I have been able to validate but it is a high touch process based on my existing relationships.
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Anyone else building a B2B product?
