I agree. I initially expanded my business using Instagram and found significant reach there. I attracted a few cold clients by treating my Instagram as a “storefront.” By providing valuable information and becoming personable through engagement questions on my stories, I created small engagement. I also followed many Social Media Managers, Agents, and Travel Influencers in a similar niche for inspiration, and I tuned into podcasts to learn algorithm and reel tips. However, I recently turned to Facebook and found it considerably easier to grow and gain clients on that platform! As I balance both, I'm also trying to convert my IG followers to Facebook. To achieve this, I tag my Facebook page in my IG stories with links stating “Stay Connected!” or “Insider Insights!” This approach has been somewhat successful, although the conversion rate is still relatively low. Managing multiple platforms is a skill, but I believe that staying consistent, being personable, crafting engaging hooks, and continually marketing your valuable services is “putting your eggs in multiple baskets” & will lead to even more success!