After hearing Julias account was cancelled on the call (Sorry Julia, fucking sucks). I felt to share this podcast I heard yesterday. https://open.spotify.com/episode/1Y1PXDeEfuzpnGuijUpqfx?si=98Yh8ZLdTgex-PW2uGZqlQ&utm_source=copy-link

Let us know how your journey is going? Any wins? Struggles? Need help? We’re here to support 🖤

https://juliettripp.substack.com/p/how-to-build-a-world-through-your This is the part I found interesting: Five principles for building a world through your next event One. The world starts with naming. You cannot build a world if you have not named it. Hotel Tala works because the name is doing the framework lifting before the campaign even begins. The naming opens the metaphor. The metaphor opens the content. The content opens the experience. Most events are named after their function. Launch Party. Press Trip. Brand Activation. Those names simply describe an activity. Hotel Tala is a place. Once it has a name, everything else can be designed around the question “what does this place feel like.” The strongest brand campaigns of the last decade have all been built on names that are doing IP-level work. Barbie Land. The Spice World tour. Beyoncé’s Renaissance. The Eras Tour. Each name is doing the conceptual heavy lifting that allows everything underneath it to feel coherent, even when the actual content is wildly varied. When you sit down to plan your next event, the first hour should be spent on the name. Before the date. Before the venue. The name. If you cannot articulate the world your event lives in through its name, every other planning decision will work harder than it needs to compensate for that gap. Spend more time on the name than you think you should. The world only travels as far as the language you give it. Two. The world must exist online and offline. A world that only lives on a website remains a metaphor. A world that only lives at an event remains a moment. The strongest worlds exist in both places at once and feed each other. Tala built a digital world (the homepage, the booking language, the brand collateral) and then sent a curated group of women to Mykonos to physically inhabit it. The trip proves the world exists offline too. The online campaign keeps the world alive when the trip is over.

Journal Prompts: Finding Your Wellspring Why this matters These four prompts are going to give you a wellspring to draw from. Real richness, real ideas, the stuff that ends up feeding your videos, your writing, your branding. This is how you tap into your creativity at a deeper level. Before you start, move your body. Dance, shake, hit the gym, whatever gets you online and connected. There's a playlist below and in the resources if you need inspiration. Then sit with each prompt, feel into it, and free associate. It doesn't need to make perfect sense. You're tapping into your unconscious to find out what's actually going on in there. The four prompts: 1. What's the thing you really want to see happen in this life? For me it's helping people who feel like outsiders, like the world wasn't built for them, find their power and make an impact. 2. Who do you care about and really want to help? I call mine autistic mystics: spiritual entrepreneurs, passionate creatives, quirky magical weirdos who want to make a difference. Probably people like you. 3. What's a big life challenge you've overcome? You don't need to talk about it in every piece of content, but knowing it will help you form your origin story. Usually our wounds are what lead us to our purpose. 4. What are your creative and aesthetic influences? The music, movies, books, fashion that shaped who you are, and how that flows forward into your brand and your world-building. Remember the story from the first video, the grandma's lounge room, knowing the exact colour of the cushions. If we're building a world, we want as much aesthetic richness as we can draw on, so that world actually reflects our uniqueness. What's next Move your body first. Then sit with these four prompts and free associate on each one. Don't edit yourself. Just see what comes up. Our MYM playlist: https://open.spotify.com/playlist/4Mwbr1eq3yhLJOnyDzlEFx?si=SXx9Gz7rQeax-rwM0EF4bA&utm_source=copy-link&pi=BkpVmoS4QuWkB&nd=1&dlsi=379c2c2d0c0a4480

Bit behind on starting, did day 1 today. I'll do day 2 and 3 videos tomorrow... im upping my daily videos to a couple per day anyways so will be great! Loved the prompts for today. SO many content ideas have come from this lens of me basically describing and inviting people into my world. My first post of this challenge was about one of my childhood heros, goku from Dragonball Z. It was weird to talk about it at first, but it turned into talking about my values. And so natural... I'll be following everyone back in this group so we can stay in touch in supporting each other on this journey... My post if you wanna give it some love. https://www.instagram.com/reel/DbVT4oIPkst/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==