Why Weāre Betting Big on Direct Bookings in 2025 š”
If youāve been following our journey, you already know we started small ā a few serviced units, juggling cleaners, messages, and guests at midnight. Airbnb and Booking Com were a blessing in those early days. They gave us visibility, trust, and that first wave of guests when we were just getting started. But after a while, I noticed something uncomfortable...If your income depends on an algorithm ā you donāt own your business. That realisation changed everything for me. š The Shift We Made in 2024 We made a big call: Stop relying solely on OTAs and start building something we control. So we went all in on direct bookings ā and honestly, it was one of the best moves weāve ever made. Hereās what we did: š Built a direct booking website that actually converts š¬ Spoke to guests directly via WhatsApp and email ā not just platform chat š³ Introduced loyalty and referral offers so good guests come back š¢ Partnered with relocation teams and long-stay professionals who prefer direct contact And the results? ā
Higher margins (no 15ā20% OTA fees eating profits) ā
More repeat guests and referrals ā
Better upsell opportunities ā early check-ins, parking, late check-outs ā
Happier landlords with stable returns and lower volatility We still use Airbnb and Booking ā theyāre fantastic for discovery. But our long-term growth? Itās built on direct trust and brand ownership. š§ Hereās What You Can Try This Week 1. Audit your booking mix. Look at your last 20 stays ā how many were direct? If itās under 30%, youāve got space to grow. 2. Get a simple, direct booking page live. Platforms like Boostly, Uplisting, and Lodgify make it plug-and-play. Add a WhatsApp button and āBook Directā banner on every listing. 3. Start building your guest list. Collect every email from your stays ā doesnāt matter if itās 5 or 50. Next month, offer them 10% off their next stay if they book direct. 4. Automate your post-stay follow-up. A short āThank you ā weād love to host you againā message with a direct link works wonders. 5. Create repeat touchpoints. Send a WhatsApp message before busy weekends, holidays, or events āguests love the personal reminder.