How Sephora handles millions of customer messages? Guide to build the solution in 1 hour!
Sephora uses AI agents trained on a particular knowledge base to respond to millions of customer queries at scale, automatically. We've curated a short guide to help you build the same system in less than 1 hour! Step 1. Pick Your AI. Use OpenAI GPT (best for natural replies). Step 2. Choose a No-Code Chatbot Builder. Examples: Agents by navan.ai, Tidio, Manychat, Intercom, Landbot (all have GPT integrations). Step 3. Connect Your Channels. Link WhatsApp, Instagram, Messenger, or Website Chat so all messages flow into one inbox. Step 4. Feed Business Knowledge. Upload FAQs, return policy, product catalog (CSV/URL) for accurate answers. Step 5. Add Personalization. Connect Shopify, HubSpot, or your CRM (via Zapier or built-in integrations). Step 6. Set Escalation. If GPT isn’t confident, forward to a human inbox (Zendesk, Intercom). Step 7. Go Live. Publish → AI now handles 80%+ of messages instantly. I'd be happy to help if you'd like to know more and learn to build more such solutions for your business or your customers.