Working through pricing on a New Orleans group trip right now… Curious how others approach this: Do you anchor higher with a premium hotel option first, or lead with the most accessible price point? I’m seeing pros/cons both ways depending on the audience.

It doesn’t. More posts just means you’re working harder… in the wrong place. What actually drives bookings is distribution + structure. And most agents are missing both. ---------------------------------------------------------------------------------------------------------------------------------------------- Here’s the breakdown most people never think about: Facebook = Visibility Engine. This is where attention lives. - People scroll, react, and discover you - Great for stories, photos, “this could be you” moments - Weak for organization and actual decision-making 👉 Most agents post here… and stop here. That’s why they get likes but no bookings ---------------------------------------------------------------------------------------------------------------------------------------------- Meetup = Discovery + Intent Engine - People aren’t just scrolling — they’re looking for something to do - Built-in traffic (you don’t have to create all the demand yourself) - Events convert better than posts because they imply action 👉 This is where strangers can actually find you. Most agents ignore it completely. ---------------------------------------------------------------------------------------------------------------------------------------------- Skool (or structured hub) = Conversion Engine - This is where decisions happen - You control the environment (no algorithm fighting you) - You can organize trips, answer questions, and build trust over time 👉 This is what most agents are missing entirely. No structure = no consistent bookings ---------------------------------------------------------------------------------------------------------------------------------------------- Why most agents stay invisible They’re doing all their work in one layer - Posting on Facebook - Maybe sharing a deal - Hoping someone reaches out But there’s no path. No system. No place for people to go next. ----------------------------------------------------------------------------------------------------------------------------------------------