For an interior designer on a tight budget, I'd start with a Search campaign and keep it narrow. Use Exact and Phrase match on commercial terms like "interior designer near me" and "interior design consultation", and add negatives for DIY, jobs, courses and cheap. Track form submissions, phone calls from the call extension and booked consultations as conversions, and optimize toward the consultation, not clicks. Lead form extensions are worth testing, but calls and site forms often give better quality. Once calls come in, slow or missed follow-up can waste the spend. You could try Avoonta , an AI voice agent that calls new leads and books appointments, as one option. (I'm involved with it, so take that into account.)