What Went Down⁉️ - Skool’s Own Alex Harmozi Sets Guinness World Record🤯
Major Book Launch & Record Sales - On August 16, 2025, Alex Hormozi hosted a marathon nine-and-a-half-hour livestream to launch his new book, 100M Money Models. The launch drew over 1 million viewers globally, making it one of the most-watched entrepreneurial book launches ever . - The book sold approximately 2.5 million copies within hours, soaring to 3.6 million copies by the end of the weekend—a staggering feat . - Revenue from the launch reached an estimated $75 million in just that weekend, placing Hormozi among the top nonfiction book sellers in a single release . The Skool Tsunami - The overwhelming interest in the book created a surge of traffic to Skool, the entrepreneurial community platform in which Hormozi holds equity. Skool’s official news update referred to this as a “tsunami” of new members . - Incredibly, over 85,000 entrepreneurs are now on track to collectively earn more than $1 billion a year through Skool—largely fueled by the momentum from this launch event . Livestream Highlights & Cultural Ripples - During the event, Hormozi delivered business insights, shared personal strategies from Acquisition.com, and added a light-hearted twist—he drank a beer from his own shoe on camera, which has since sparked memes and a lot of buzz