Aug 22 • Billion Dollar Discussions 🏦
What Went Down⁉️ - Skool’s Own Alex Harmozi Sets Guinness World Record🤯
Major Book Launch & Record Sales
- On August 16, 2025, Alex Hormozi hosted a marathon nine-and-a-half-hour livestream to launch his new book, 100M Money Models. The launch drew over 1 million viewers globally, making it one of the most-watched entrepreneurial book launches ever .
- The book sold approximately 2.5 million copies within hours, soaring to 3.6 million copies by the end of the weekend—a staggering feat .
- Revenue from the launch reached an estimated $75 million in just that weekend, placing Hormozi among the top nonfiction book sellers in a single release .
The Skool Tsunami
- The overwhelming interest in the book created a surge of traffic to Skool, the entrepreneurial community platform in which Hormozi holds equity. Skool’s official news update referred to this as a “tsunami” of new members .
- Incredibly, over 85,000 entrepreneurs are now on track to collectively earn more than $1 billion a year through Skool—largely fueled by the momentum from this launch event .
Livestream Highlights & Cultural Ripples
- During the event, Hormozi delivered business insights, shared personal strategies from Acquisition.com, and added a light-hearted twist—he drank a beer from his own shoe on camera, which has since sparked memes and a lot of buzz
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What Went Down⁉️ - Skool’s Own Alex Harmozi Sets Guinness World Record🤯
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