#1 is EXACTLY why I started a Skool. #2 Hormozi is right, I have read his books, listened to his podcasts and watched his youtube vids. He knows what he's talking about. My business started declining when I took on too much low ticket work to "stay afloat"......that's exactly how I went under. As soon as I started lowering prices to land jobs I was too busy to get it all done, the clients were shitty, and a complete fucking headache. So I will only charge high ticket from now on... I learned my lesson.