I would say if it was me I would have started a new shop. Just because it looks like you’ve been open 5yrs and only sold 1 item. I have a lot of free listings so I’ll have to stick with an old shop I don’t really use. Anyway your banner needs to show what you sell and why I should buy it. Buyers don’t care what your shop is called, they just want to be shown, get this now because…. this is why you need it. Also, as someone else said - your titles and tags hold the most weight. They should be what the buyer is typing, Color style, size, asthetic, subject, Eg white horse photograph, wild pony wall art, equestrian galloping horses in water, black and white, contemporary Scandinavian blah blah. Also they buyer should not have to even read the description- they should be able to get all the necessary info from your images. Size, delivery, reviews etc. sometimes it helps to view bigger shops to see how they have done things too. Good luck - keep going